Products Not Projects: Delivering Value with Product Roadmaps
An evening with Ellen Gottesdiener
If you're managing your portfolio using projects – and not products – you may be missing the point. After all, the product-to-be is the basis for the vision, goals, and expected outcome.
Most teams focus on plans at a tactical level, looking at near-term releases, but that practice can result in products that fail to provide the kind of value the organization expects. A product roadmap articulates how you will continually deliver a valued product over a long-time horizon and provides a framework for decision making, focusing all stakeholders on the strategic view, guiding changes in the near-term plans.
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