Human-centered design (HCD) is being talked about a lot. Everybody agrees that HCD is the basis for excellent User Experience (UX) and Customer Experience (CX). But with regards to the daily business in real projects, that’s about it.
Many projects feel they should apply HCD, few projects really do it. In order to drive project teams into human-centered design as an integral part of their project, a convincing intro has to be given right at the start of a project, before decisions have been made on how to proceed and the project plan has been fixed.
Thomas will present how he convinces teams (and in particular the sponsor of the project) by introducing an engaging “HCD work model” that project teams can agree with, and actually apply.
Thomas will proceed exactly the way he does it in practice (no Powerpoints, but one flipchart - sketched from scratch - that says it all). Participants can simply copy / reuse the approach for their own projects as it is simple, convincing and – it works.
Lead: Thomas Geis
Thomas has been a full-time usability / User Experience professional for the past 25 years. After 10 years of work in usability testing, Thomas specialized in user requirements engineering and structural product design.
He is the editor of several ISO standards for usability and user experience and has co-authored a curriculum entitled “Certified Professional for Usability and User experience” (CPUX), both at the “Foundation Level” and “Advanced level User Requirements Engineering”.
Thomas’ roles and responsibilities include:
UCF Technology Park
3039 Technology Parkway
Partnership 3 Building - Room 233
6:30 - Welcome & Chapter Business
6:45 - Session
7:30 - Q&A
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